Enroll in Digital Marketing and AI

Introduction to Digital Marketing

Explore what digital marketing is, how it differs from traditional marketing, and why businesses invest in it. Review real campaigns from different industries.

The Digital Marketing Ecosystem

Map the major channels including search, social, email, content, and paid media and see how they connect. Learn how a customer moves across channels.

Roles and Career Paths in Digital Marketing

Review job roles such as SEO analyst, social media manager, performance marketer, and marketing analyst. Identify the skills and tools each role demands.

How AI Is Changing Marketing

Survey practical uses of AI in content, targeting, personalization, and analytics. Discuss opportunities and limitations for beginners.

Setting Up Your Marketing Toolkit

Create accounts and workspaces for core tools such as Google Workspace, analytics platforms, and AI assistants. Organize a folder system for projects.

Marketing Mix for the Digital Age

Apply product, price, place, and promotion to online businesses. Analyze a brand's mix using a simple worksheet.

Segmentation Targeting and Positioning

Learn how to divide markets into segments and choose a focused target group. Write a positioning statement for a sample brand.

Buyer Personas and Audience Research

Build data-backed personas using surveys, social listening, and analytics. Use AI to speed up research synthesis.

Consumer Psychology and Buying Behavior

Study motivation, trust, social proof, and decision biases that shape online purchases. Apply them to ad and landing page ideas.

Value Proposition and Messaging

Craft clear value propositions and message hierarchies that speak to customer pain points. Test variations with AI-generated drafts.

Business Goals and Marketing Objectives

Translate business aims into marketing objectives using the SMART framework. Distinguish between awareness, consideration, and conversion goals.

Market and Competitor Analysis

Use SWOT analysis and competitor audits to find gaps and opportunities. Gather insights with free tools and AI summarization.

The Marketing Funnel and Customer Journey

Design funnel stages from awareness to loyalty and map content to each stage. Identify drop-off points to improve.

Channel Selection and Budget Allocation

Choose channels based on audience, goals, and budget. Build a simple budget split with expected returns.

Content and Campaign Calendars

Plan a month of campaigns with themes, formats, and publishing schedules. Use AI to brainstorm ideas and fill the calendar.

How Websites Work for Marketers

Learn domains, hosting, CMS platforms, and site structure in plain terms. Understand what marketers can control without coding.

Building a Site with WordPress or No-Code Tools

Create a simple brand website using a no-code builder or WordPress. Set up pages, menus, and a contact form.

User Experience and Conversion Principles

Study layout, speed, mobile responsiveness, and calls to action. Audit a live website for usability issues.

Landing Page Design and Copywriting

Build a focused landing page with a strong headline, benefits, proof, and call to action. Draft copy with AI and refine it by hand.

Lead Capture Forms and Thank You Flows

Set up forms, lead magnets, and automated confirmation pages. Connect form data to a spreadsheet or CRM.

Key Metrics and KPIs in Digital Marketing

Understand impressions, clicks, CTR, CPC, CPA, ROAS, and conversion rate. Match KPIs to different campaign goals.

Google Analytics Setup and Navigation

Install Google Analytics on the course website and explore its reports. Learn how to read traffic sources and user behavior.

Events Conversions and Goal Tracking

Configure events and conversions for form submissions and button clicks. Verify that tracking fires correctly.

Google Tag Manager Essentials

Use tags, triggers, and variables to manage tracking without editing site code. Deploy a basic tag and test it in preview mode.

UTM Parameters and Attribution

Tag campaign links with UTM parameters to trace traffic sources. Compare common attribution models and their trade-offs.

Prompt Engineering Basics for Marketing

Learn how to write clear prompts with role, context, task, and format. Practice on common marketing tasks like briefs and outlines.

AI for Research and Idea Generation

Use AI to explore trends, customer questions, and campaign angles. Learn how to verify outputs against trusted sources.

Building a Reusable Prompt Library

Create and organize prompt templates for recurring marketing tasks. Document what works so the team can reuse it.

Data Privacy and Consent in Marketing

Understand GDPR, cookie consent, and responsible data collection. Learn what customer data should never be put into AI tools.

Ethical and Responsible Use of AI

Discuss bias, transparency, copyright, and disclosure when using AI-generated content. Create a simple AI usage policy for a team.

How Search Engines Crawl Index and Rank

Learn the mechanics of crawling, indexing and ranking, and how modern AI driven algorithms evaluate pages. Map the stages to practical SEO actions.

Search Intent and the Customer Search Journey

Classify queries as informational, navigational, commercial or transactional. Match content types to each stage of the journey.

Keyword Research with Google Keyword Planner and Search Console

Use free tools to find search volumes, trends and real query data. Build a starter keyword list for a live project.

AI Assisted Keyword Expansion and Clustering

Use AI prompts and tools to expand seed keywords and group them into topic clusters. Validate AI suggestions against real data.

Competitor and Content Gap Analysis

Analyze competitor rankings with tools such as Ahrefs or Semrush and spot gaps. Use AI to summarize competitor strategies quickly.

Title Tags Meta Descriptions and Headings

Write compelling titles, descriptions and heading structures that improve rankings and click through rates. Use AI to generate and test variations.

URL Structure Internal Linking and Site Architecture

Design clean URLs and internal link paths that distribute authority. Plan a logical site hierarchy for a sample website.

Image Video and Rich Media Optimization

Optimize alt text, file sizes and video embeds for search visibility and speed. Use AI to draft descriptive alt text at scale.

Schema Markup and Structured Data

Add structured data to earn rich results such as FAQs and reviews. Generate and validate markup with AI and testing tools.

AI Powered On Page Audits with Surfer and Clearscope

Use content optimization tools to compare a page against top results and fix gaps. Interpret scores critically rather than blindly.

Crawlability Robots Files and XML Sitemaps

Control how search engines access a site using robots.txt and sitemaps. Submit and monitor them in Search Console.

Site Speed and Core Web Vitals

Measure and improve loading, interactivity and visual stability. Use PageSpeed Insights and Lighthouse to prioritize fixes.

Mobile First Indexing and Responsive Experience

Ensure sites deliver strong mobile experiences that match how Google indexes content. Test layouts and fix common mobile issues.

Duplicate Content Canonicals and Redirects

Resolve duplication with canonical tags and correct redirect types. Handle site migrations without losing rankings.

Running a Technical Audit with Screaming Frog

Crawl a website to find broken links, missing tags and indexing problems. Organize findings into a clear action list.

Backlinks and Link Quality Fundamentals

Understand why links matter and how to judge quality, relevance and risk. Review backlink profiles using industry tools.

Ethical Link Building Strategies

Apply guest posting, digital PR and resource page outreach that follow search guidelines. Avoid spammy tactics that trigger penalties.

AI Assisted Outreach and Relationship Building

Draft personalized outreach emails with AI and manage follow ups. Keep messages human and relevant to avoid spam.

Local SEO and Google Business Profile

Set up and optimize a business profile to win local map results. Manage categories, posts and photos effectively.

Reviews Citations and Reputation Management

Collect reviews, build consistent citations and respond professionally. Use AI to draft review replies with a brand voice.

Content Marketing Strategy and Editorial Calendars

Define goals, audiences and content pillars, then build a realistic publishing calendar. Align content to funnel stages.

Prompt Engineering for Marketing Content

Write structured prompts that produce useful outlines, drafts and variations with ChatGPT and similar tools. Build a reusable prompt library.

Writing SEO Blog Posts with AI Assistance

Move from brief to outline to draft to final edit using AI as a collaborator. Add expert insight, examples and original data.

Brand Voice E-E-A-T and Avoiding Thin AI Content

Apply experience, expertise, authoritativeness and trust principles to AI supported content. Learn how to fact check and humanize drafts.

Repurposing Content Across Channels with AI

Turn one pillar article into social posts, newsletters, scripts and short videos. Maintain consistency while adapting format.

Google Analytics 4 for Organic Traffic Analysis

Set up GA4 reports to track organic sessions, engagement and conversions. Segment traffic to find high performing content.

Rank Tracking and Search Console Insights

Monitor keyword positions, impressions and click through rates. Spot opportunities and drops early.

Building SEO Dashboards in Looker Studio

Combine data sources into a clear client friendly dashboard. Automate refreshes for ongoing reporting.

Content Performance Audits and Refresh Strategy

Identify decaying or underperforming pages and decide whether to update, merge or remove them. Use AI to speed up rewrites.

SEO Reporting and Communicating ROI to Clients

Translate metrics into business outcomes and present insights clearly. Write monthly reports that stakeholders actually read.

How Online Ad Auctions Work

Understand bid, quality and relevance in Google and Meta auctions. Learn how cost and reach are determined.

Paid Media Metrics and Benchmarks

Learn core metrics such as CPC, CPM, CTR, CPA and ROAS. Practice reading benchmarks by industry.

Setting Up Google Ads and Merchant Accounts

Create and structure a Google Ads account with billing and access controls. Link it to analytics and merchant tools.

Setting Up Meta Business Manager and Ad Accounts

Configure Business Manager, pages, ad accounts and user roles. Verify domains and prepare for compliance.

Conversion Tracking with Tags and Pixels

Install Google tags and the Meta Pixel using Google Tag Manager. Test events to confirm accurate data.

Keyword Research for Paid Search

Find commercial intent keywords using Keyword Planner and AI clustering. Group terms by theme and intent.

Match Types and Negative Keywords

Control traffic with broad, phrase and exact match. Build negative lists to cut wasted spend.

Campaign and Ad Group Structure

Design tightly themed ad groups that align keywords, ads and landing pages. Compare structure approaches.

Writing Responsive Search Ads with AI

Draft headlines and descriptions with generative AI and refine them for brand and policy. Test combinations for performance.

Ad Assets and Extensions

Add sitelinks, callouts, call and lead form assets to improve visibility. Measure asset impact on CTR.

Display Campaigns and Audience Targeting

Build display campaigns using custom segments, affinity and in-market audiences. Set placement exclusions to protect brand.

Designing Ad Creatives with AI Tools

Generate banner and video concepts using AI design tools. Follow format specs and brand guidelines.

YouTube Video Ad Formats

Compare skippable, non-skippable and Shorts ad formats. Plan a video campaign with the right objective.

Google Shopping and Merchant Center Feeds

Create and optimize a product feed and launch Shopping campaigns. Fix disapprovals and feed errors.

Performance Max Campaigns

Understand asset groups, signals and automation in Performance Max. Learn how to guide and measure it.

Meta Campaign Structure and Objectives

Choose the right objective across awareness, traffic, leads and sales. Organize campaigns, ad sets and ads.

Audience Targeting and Custom Audiences

Use interest, demographic, custom and lookalike audiences. Upload customer lists and build website audiences.

Ad Placements and Advantage Plus

Compare manual placements with automated Advantage Plus options. Learn when automation helps or hurts.

Creating Scroll Stopping Creatives with AI

Produce images, reels and copy variations using AI tools. Apply hooks and formats that fit each placement.

Lead Generation Ads and Instant Forms

Build lead forms and connect them to a CRM or email tool. Improve lead quality with qualifying questions.

A/B Testing Frameworks for Ads

Design clean experiments with clear hypotheses and sample sizes. Judge results with statistical sense.

Landing Page Optimization for Paid Traffic

Improve message match, speed and form design to lift conversion rate. Use AI to draft page variants.

Scaling Budgets and Managing Ad Fatigue

Learn safe scaling rules and how to refresh creative. Spot declining performance early.

Automated Rules and Scripts

Set automated rules for pausing, bidding and alerts. Explore simple scripts to save routine effort.

Using AI for Ad Analysis and Insights

Feed campaign exports into AI tools to find patterns and recommendations. Validate AI output against real data.

Attribution Models and Conversion Analysis

Compare last click, data-driven and cross-channel attribution. Understand how they change reported results.

Building Paid Media Dashboards

Create live dashboards in Looker Studio from Google and Meta data. Highlight KPIs for different stakeholders.

Client Reporting and Storytelling

Turn numbers into clear insights and next steps. Practice presenting results to non-technical clients.

Pricing Proposals and Managing Ad Clients

Draft proposals, scopes and pricing models for ad management work. Set expectations and handle feedback.

Live Campaign Capstone Build

Plan and launch a small multi-platform campaign from a business brief. Apply tracking, targeting and creative learned so far.

Role of Email in the Marketing Funnel

Explore how email supports awareness, nurturing, conversion and retention. Review real brand email programs and their business goals.

Choosing an Email Service Provider

Compare platforms such as Mailchimp, Brevo and HubSpot on features, pricing and fit. Create an account and configure the first workspace.

Building and Growing an Email List

Design lead magnets, signup forms and landing pages that attract subscribers. Learn ethical list growth and consent practices.

Email Compliance and Deliverability Basics

Understand GDPR, CAN-SPAM and India's DPDP Act requirements. Set up SPF, DKIM and DMARC to protect inbox placement.

List Segmentation and Personalization

Segment audiences by behavior, interest and lifecycle stage. Apply merge tags and dynamic content to personalize messages.

Writing Subject Lines and Preview Text with AI

Use AI prompts to generate and refine subject lines that lift open rates. Apply human judgment to keep tone and brand voice consistent.

Email Copywriting Frameworks

Apply AIDA, PAS and storytelling structures to promotional and educational emails. Draft with AI and edit for clarity and persuasion.

Designing Responsive Email Templates

Build mobile-friendly templates using drag-and-drop editors and reusable blocks. Test rendering across devices and email clients.

A/B Testing Email Campaigns

Plan tests for subject lines, calls to action and send times. Read results correctly and apply the winning variant.

Newsletters and Promotional Campaigns

Plan a content calendar for newsletters and sales campaigns. Launch a full campaign from brief to send.

Social Media Strategy and Platform Selection

Match business goals and audiences to LinkedIn, Instagram, YouTube, X and Facebook. Define positioning and success metrics for each channel.

Brand Voice and Content Pillars

Define a consistent voice and three to five content pillars for a brand. Translate them into repeatable post formats.

Creating Posts and Carousels with Canva and AI

Design graphics and carousels with Canva and AI image tools. Follow layout and accessibility best practices.

Short Form Video for Reels and Shorts

Script, shoot and edit short videos using CapCut and AI captioning tools. Apply hooks and pacing that hold attention.

Writing Captions and Social Copy with AI

Prompt AI to draft captions, hooks and hashtags for different platforms. Edit outputs to sound authentic and on brand.

Community Management and Engagement

Respond to comments and messages with a consistent process and tone. Build routines that grow an active community.

Social Listening and Reputation Management

Monitor brand mentions and sentiment with listening tools. Handle negative feedback and crises professionally.

Influencer Marketing Fundamentals

Identify, evaluate and approach influencers based on fit and engagement quality. Draft briefs and agreements for collaborations.

LinkedIn Marketing and Personal Branding

Build a strong LinkedIn profile and publish content that attracts leads and opportunities. Learn B2B outreach and company page tactics.

Social Media Analytics and Reporting

Use native insights and third-party tools to measure reach, engagement and conversions. Present findings with clear recommendations.

Introduction to Marketing Automation

Understand triggers, actions and workflows and where automation fits in the customer journey. Map manual tasks that can be automated.

CRM Fundamentals with HubSpot

Set up contacts, companies, deals and pipelines in the free HubSpot CRM. Track leads from first touch to closed sale.

Lead Capture and Lead Scoring

Connect forms and landing pages to the CRM and create scoring rules. Prioritize leads for sales follow up.

Building Email Drip and Welcome Sequences

Create automated welcome, nurture and re-engagement sequences. Set timing, conditions and exit rules.

Abandoned Cart and Behavior Triggered Flows

Design flows based on browsing, purchase and inactivity behavior for ecommerce and service businesses. Measure revenue impact of each flow.

AI Chatbots for Lead Generation and Support

Build a simple website or WhatsApp chatbot that answers questions and captures leads. Define flows and handoff to humans.

WhatsApp and SMS Marketing

Plan compliant broadcast and conversational campaigns using WhatsApp Business and SMS tools. Understand templates, opt-ins and limits.

AI Workflows for Content Repurposing

Turn one long piece of content into emails, posts, scripts and short clips using AI tools. Build a repeatable repurposing workflow.

Customer Segmentation and Insights with AI

Use AI to analyze customer data and surface segments, patterns and next best actions. Apply data privacy and responsible use principles.

Integrated Campaign Planning Across Channels

Combine email, social and automation into one coordinated campaign plan with timeline, budget and metrics. Align messaging across touchpoints.

GA4 Setup and Data Model

Create a GA4 property and data stream and understand events and parameters. Learn how GA4 differs from older analytics tools.

Google Tag Manager Essentials

Install GTM and deploy tags triggers and variables without editing site code. Practice testing with preview mode.

Conversions and Key Events

Define business goals and configure key events for form fills purchases and clicks. Map each event to a funnel stage.

Acquisition and Audience Reports

Read traffic source reports and segment audiences by channel device and location. Identify which channels drive quality visits.

Behavior and Exploration Reports

Use explorations to build funnel path and segment overlap analyses. Find drop off points and content that holds attention.

Marketing KPIs and Metrics Framework

Choose KPIs for each funnel stage and separate vanity metrics from decision metrics. Calculate CAC ROAS LTV and conversion rate.

Looker Studio Dashboards

Connect GA4 Google Ads and Sheets to Looker Studio and build a live dashboard. Apply filters date controls and calculated fields.

Spreadsheet Analysis for Marketers

Clean and analyze campaign data using pivot tables lookups and charts in Google Sheets. Build a monthly performance summary.

A/B Testing and Experimentation

Design hypotheses and run split tests on ads emails and landing pages. Judge results with sample size and significance basics.

Attribution and Budget Allocation

Compare attribution models and decide how to shift budget across channels. Practice with a multi channel case study.

AI Assistants for Data Analysis

Upload campaign exports to AI assistants and ask structured questions to find trends. Learn to verify outputs against source data.

Customer Segmentation with AI

Cluster customers by behavior and value using AI supported methods. Turn segments into targeted campaign ideas.

Predictive Insights and Forecasting

Forecast traffic leads and revenue using trend analysis and AI tools. Understand the limits and assumptions of predictions.

Sentiment and Social Listening with AI

Analyze reviews comments and mentions to measure brand sentiment. Extract themes that guide messaging and product feedback.

AI for Competitor and Market Research

Use AI to summarize competitor positioning ads and content gaps. Build a research brief with cited sources.

Advanced Prompt Engineering for Marketers

Build reusable prompt templates with roles context constraints and examples. Create a shared prompt library for a team.

Workflow Automation with No Code Tools

Connect apps with Zapier or Make to move leads and data between systems. Build a lead capture to CRM to alert flow.

AI Content Production Pipeline

Design a pipeline from brief to draft to edit to publish with human review gates. Maintain brand voice and quality at scale.

Custom GPTs and Marketing Assistants

Configure a custom assistant with instructions and knowledge files for a specific marketing role. Test and refine its answers.

Creative Generation with AI Image and Video Tools

Produce ad creatives social visuals and short videos using generative tools. Review licensing and brand consistency rules.

Capstone Brief and Strategy

Select a real or simulated business and write a goal driven marketing strategy. Define audience channels budget and KPIs.

Capstone Build: Content and SEO Assets

Create landing pages blog content and keyword plans using AI assisted workflows. Optimize each asset for search and conversion.

Capstone Build: Ads Email and Automation

Set up ad creatives email sequences and an automation flow for the campaign. Document targeting and messaging choices.

Capstone Measurement and Optimization

Add tracking build a dashboard and run an optimization review on campaign results. Recommend next steps backed by data.

Portfolio Website and Case Study Writing

Build a simple portfolio site and write case studies using a problem action result format. Showcase metrics and visuals clearly.

Digital Marketing Career Paths and Roles

Explore roles such as SEO analyst performance marketer and marketing automation specialist. Map personal strengths to target roles.

Resume and LinkedIn Optimization

Write achievement based resume bullets and optimize a LinkedIn profile with relevant keywords. Use AI tools to tailor applications.

Job Search and Networking Strategy

Find openings on job boards and company pages and reach out to recruiters and professionals. Build a weekly application routine.

Interview Preparation and Case Questions

Practice common interview questions and marketing case exercises. Structure answers with data and clear reasoning.

Freelancing and Client Acquisition

Learn how to package services price projects and win first clients. Draft proposals and simple contracts.